Success stories

Mission:

Increase Organic Reach & Users​

Challenge:

A digital invitation company previously lacked an organic content strategy and missed opportunities to drive leads, users, and traffic through their blog. When they engaged in late 2019, the blog's organic reach was minimal, with 8,000 ranked keywords and approximately 8,500 monthly organic visits.

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Solution:

Leading the brand's content strategy since 2020, I developed and executed a comprehensive SEO content strategy and gap analysis. My strategy has focused on creating and optimizing content around key areas such as holidays, weddings, popular party themes, and party planning, designed to engage and convert visitors into paying users.

Mission:

Create a comprehensive online resource for mushroom education to increase visibility and user engagement.​

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Challenge:

The client, a team of mushroom enthusiasts, wanted to build the largest online database of mushroom-related knowledge. Despite their high-quality content, their website struggled with visibility, receiving only 1,100 monthly visitors in early 2023.

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Solution:

I led a competitive analysis and keyword research to identify content gaps within the mushroom niche, focusing on underserved educational topics. By targeting common and scientific names for each mushroom, I implemented a dual-pronged keyword strategy, initially prioritizing high-volume, lower-competition terms to quickly build authority and shifting to more competitive terms as the site's domain authority increased.

Mission:

Transition from a B2B content strategy to a D2C approach, establishing trust and authority in a competitive consumer sleep market.

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Challenge:

The client’s initial launch focused on B2B content for sales teams, generating 4,000 monthly organic sessions at its peak. However, inconsistent publishing and limited resources stalled further growth. The shift to a consumer-focused app launch required a robust content strategy to reach individual users, highlighting the app’s unique approach to reducing sleep debt.

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Solution:

I conducted a thorough competitive analysis and keyword research to uncover content gaps in the consumer sleep market. My strategy targeted high-volume, low-competition keywords to drive rapid traffic growth and establish early domain authority. I curated a content plan with a publishing cadence of high-quality, data-driven articles, emphasizing the client’s science-backed approach. Leveraging specialized writers, and partnering with the client on detailed, MD-approved briefs,  ensured the production of content that resonated with consumers' needs, complemented by a targeted link-building campaign to enhance the site’s authority and SEO performance.