LEILANI
BRUCE

• Embedded directly within client marketing teams, acting as an extension of their in-house staff to lead SEO strategy and execution across a portfolio of accounts in automotive aftermarket and e-commerce verticals.

• Spearheaded the agency's GEO/AEO practice, developing the frameworks and infrastructure to earn visibility and citations across AI search platforms and answer engines.

• Pair editorial content strategy with technical SEO to plan, brief, and optimize content that ranks in traditional search and is structured to be cited by AI.

• Directed growth strategies, managing up to 18 clients at a time and overseeing ~$1MM in client revenue across industries such as Insurance, Healthcare, SaaS, Finance, and Tech.

• Contributed to divisional revenue growth by retaining and expanding client portfolios through targeted up-selling and cross-selling strategies, resulting in up to 100% increases in project revenue for select clients.

• Developed and executed data-driven SEO strategies, driving a 200% increase in organic blog sessions and significant improvements in key performance metrics, including search engine rankings, site traffic, and conversions. These strategies emphasized keyword optimization, content planning, and link building, contributing to 30x traffic growth for key client blogs within just 10 months.

• Supervised and mentored teams of 2-6 associates, ensuring high-quality deliverables while fostering professional growth and development.

• Built and nurtured long-term client relationships, focusing on transparency, authenticity, and effective interpersonal communication. Led teams through high-intensity situations, applying exceptional conflict resolution skills to ensure project success.

• Initiated and integrated AI tools into SEO processes, improving operational efficiency and enabling the team to prioritize strategic objectives and client account management.

• Led technical and local SEO strategies, optimizing page titles, meta descriptions, schema markup, and Google My Business profiles to improve search rankings, collaborating with developers for implementation.

• Conducted in-depth keyword research and implemented targeted SEO strategies for 15+ clients across multiple industries.

• Managed on-page SEO optimizations and technical action plans, driving performance improvements using tools like Google Analytics, Search Console, and SEMrush.

• Set up and tracked Google Tag Manager events to measure conversions and user interactions, enhancing data-driven decision-making.

Design Lab - UX Academy Foundations

Google - Google Project Management (Coursera Certification)

Google - Google Analytics 4 Certification

AirOps - Content Engineering Certification

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